Reel Broadband LLC
At the Forefront of Wireless Technology Innovation

The journey of Reel Broadband LLC. traces back to 2001 when Les Smith, a pioneer in the field of telecommunications, founded the Company with a mission to engineer and construct the most reliable and technologically advanced architecture for the delivery of high-speed internet access. With small beginnings as a regional cable construction company servicing local cable companies in Florida, Reel has evolved over the years and earned an outstanding reputation in the communications industry for new build, rebuild, upgrades, telephone construction, and storm restoration projects. With job sites across 14 states and the license to operate in 36 states, today, Reel has emerged as a nation-wide brand with a strong foothold in the fiber optics market. Since its foundation, Reel has specialized in a wide variety of services, including project management, fiber optic replacement & splicing, aerial & underground construction and engineering & design. The Company is headquartered in Deerfield Beach, Florida, with additional offices in Texas, Alabama, North Carolina, South Carolina, Indiana, Virginia, West Virginia, Florida, Georgia and the Bahamas.

Reel has an outstanding reputation in the North American communications industry for new build, rebuild, upgrades, and telephone construction as well as storm restoration projects. A pioneer in the field, the Company is at the forefront of technology and innovation. “We have developed our brand and business over the years and emerged as a leader in the fiber optics space,” says Wes Parsons, President and CEO of Reel Broadband LLC.

Reel recently announced that it has been acquired by Full Circle Fiber Partners (“Full Circle”), an affiliate of Mill Point Capital. Reel will continue to operate independently under its new name, Reel Broadband LLC. Reel is a fast-growing business that will continue to expand its leadership in telecommunications infrastructure services within the Full Circle Fiber platform. The Reel team includes tenured, industry-experienced management with a proven track record of providing performance and quality service under demanding timeframes. The combination of Reel’s expertise in the telecommunications sector and Full Circle’s existing presence in the cable space immediately enhances the platform’s value proposition while expanding customer relationships and geographical reach. Under the ownership of Full Circle, Reel will continue to build upon its strong track record of performance and reliable customer service, while executing on the variety of opportunities in front of the Company today. “We are thrilled to be joining the Full Circle family, and are excited about their commitment to our growth going forward. I am extremely proud of the extraordinary track record our team has built over the years, and look forward to the next chapter for Reel,” shares Les Smith, Chairman of Reel Broadband LLC.

Laser-focused on supporting carriers in their 5G rollout efforts, Reel envisions becoming a leader in the 5G rollout space. On this note, the Company is currently assisting T-Mobile— one of the major telecommunication carriers in the U.S.—in their 5G rollout initiative through the acquisition of Sprint Corporation. “Our focus is on working with all the major carriers to help them achieve their goal of rolling out 5G in its entirety over the next three to five years,” remarks Neal Noel, Vice President of wireless division, Reel. That’s not all; Reel is concentrating its efforts on providing various power services like tower upgrades, installing building automation systems (BAS), and supporting its customers with site integration services. Apart from working with major carriers and government entities, Reel has signed contracts to deploy fiber networks throughout rural America. For city deployments, the Company is working on connecting power systems to meters and back to substations through fiber networks to enable remote meter reading.

Specialized in telecommunications construction, Reel increasingly prioritizes safety, quality construction, and technology—the perfect trio that steers the Company ahead of the market competition. Reel has a proven track record of zero accidents over the past few years owing to its highly effective safety management program and oversight. Reel ensures that it checks all the boxes when it comes to maintaining the highest construction standards to deliver quality infrastructure. As different carriers leverage different technology, Reel stays abreast of all the latest technologies on the market. The Company has also developed a web portal through which its employees, project managers, and customers can view job sites remotely. By photographing all the events in the field and posting them on the portal, Reel enables daily reporting and keeps its customers informed.

As a testament to Reel’s service that is defined by unsurpassed quality standards, Noel cites one of their recent projects—the construction of a T-Mobile site located under a water tower in Cleveland, Ohio. He explains that upon completion, every project is reviewed by the carrier. To this end, T-Mobile delegated one of their quality control (QC) personnel to check the construction quality and ensure that all the technologies are leveraged and connected in the right way. When the QC personnel conveyed how incredible Reel’s service has been in the construction of the new site, it was a moment of sheer pride for the Company. “The QC personnel holds over eight years of experience working with T-Mobile in the Ohio market, and he reached out to us to inform that the site we have built was second to none in terms of quality,” proudly mentions Noel. Reel’s unwavering dedication to delivering the highest quality service is what allowed it to build the site on time and within budget.

Not being a one-dimensional company, Reel is focused on the communications industry as a whole. Reel has set its sight on positioning itself as a key carrier-neutral construction company in the communications space with a keen focus on 5G technology. Reel also aims to partner with companies opting for private networks to develop, build, and deploy the network for them.